Amaranth & Aubergine

Amaranth & Aubergine is a life coaching brand for women who want a higher level of self care. Alyssa believes Black women work so hard that it’s important to protect and care for themselves well.

Strong but soft led our design

Alyssa knew she wanted a statement ampersand in her branding, which I paired with classic lettering. Her color palette included muted grays with a deep royal purple. She wanted the brand to feel calm and welcoming, like stepping into a place where you know it’s okay to put your crown down for a moment and breathe.